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How to grow your business with Social Media

Social media platforms can provide a unique opportunity to engage with your audience in a more personal and interactive way than traditional advertising methods. In addition, it allows you to receive customer feedback in real time!

How to get started?

  1. Google Analytics Audience Data: Analyze audience demographics and interests to better understand customer behavior.
  2. Audience Research: Review customer reviews, Reddit threads, and social media comments to identify customer needs and desires.
  3. Creative Trends: Research the current creative trends on social media to find ones that may fit your brand. 
  4. Paid Media Targeting Interests: Identify interests to target customers on Facebook Ads.
  5. Competitor Research: Understand messaging and creative strategies used by competitors on paid media channels and websites.

Setting a budget for your campaigns

Defining how much money to spend on a campaign is not an easy task. Below we share a few tips that might help:

  • Understand your revenue goals and work backward by analyzing the number of sales you would need. Then multiply that number by your Cost Per Purchase average. 
  • Meta recommends having 50 conversions per week from a campaign. You can multiply your Cost Per Purchase average by 50 to see the “Meta recommended” budget. 
  • The most important thing you can do as a business owner is learning the platform and KPIs to understand what is causing poor performance to allow for wise budget decisions. There is no one-size-fits-all solution to this. 
  • And lastly, spending more does not directly equal better results. 

Strategy and Messaging

  • Product. Talk about the product's quality and highlight that it's been made locally (when applicable)
  • Social Proof. Show mass adoption of the product, you can achieve this with testimonials.
  • Events. Think about life-changing events that would cause your audience to buy or use your product and use them to tailor the messaging.
  • Timing. Create a sense of urgency by making it a limited-time offer

Marketing Budget Distribution for eCommerce Companies Across Social Media Platforms



More tips? Read our blog 'The beginner’s guide to social media marketing'

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