When you define the price in your store, you need to take into account the price you will pay Gelato for the product, the shipping and any applicable taxes - anything that is left on top of that will be your margin.
If you are placing manual orders through the Gelato Dashboard - e.g. if you are placing a test order for yourself or fulfilling orders manually - you pay Gelato for fulfilment and shipping during checkout and that’s the only transaction that will take place.
Integrated online store
If you have an online store connected with Gelato and customer orders from your store are imported into Gelato automatically, there are two separate transactions that take place:
1. The first is the retail transaction between your customer and you. Your customer places an order on your store and pays you using one of the payment methods you set up through your store’s payments platform. Gelato has nothing to do with this transaction.
2. The second is the order fulfilment transaction between you and Gelato. When Gelato gets the order, we will charge you for fulfilment and shipping using the payment method on record (typically credit card).
Important: The 2 transactions are completely disconnected as Gelato cannot control the price you apply on your store nor how/when you collect the money from your end-customer. For this reason, it is essential that you always have a valid payment method connected to your Gelato account with sufficient funds to pay for the orders that come through.