We are currently changing our portfolio of frames to achieve global availability and parity with popular EU/US formats. This is in response to feedback from our customers to add more formats and deliver even faster.
The new list of wooden frames (available in black/white/wood) that we will offer starting in Q4 is in the table below. Starting in mid-September, we will automatically convert to the equivalent size in mm/inch to fulfil orders locally.
For example, if we get an order for 500x700mm black frame in the US, we will convert internally to 20x28inch to print and ship locally in the US - thereby reducing delivery time drastically.
What you need to do
- Prepare to switch over to new frame sizes by the first week of October. As and when stock becomes available for specific sizes, we will let you know and so you can enable them immediately to take advantage of them.
- Stop selling the three formats in red in EU/RoW. These formats have limited stock in the EU/RoW and will be supported only in US/CA when we run out of stock in EU/RoW.
|Frames size||New/existing||Stock status|
|130x180mm / 5x7inch||New||Stock expected 05-Oct in EU and 16-Sep in US/CA|
|210x297mm / 8x12inch||New||Stock expected 05-Oct in EU and 16-Sep in US/CA|
|300x300mm / 12x12inch||New||Stock expected 05-Oct in EU and 16-Sep in US/CA|
|279x432mm / 11x17inch||Existing||In stock and we will continue to support in US/CA. Not supported in the EU/RoW starting September - limited stock available now in EU/RoW|
|300x400mm / 12x16inch||Existing||In stock in the EU. Stock expected 16-Sept in US/CA|
|400x500mm /16x20inch||New||Stock expected 05-Oct in EU and 16-Sep in US/CA|
|500x500mm / 20x20inch||New||Stock expected 05-Oct in EU and 16-Sep in US/CA|
|450x600mm / 18x24inch||Existing||In stock in the US. 450x600mm is new and stock expected 05-Oct in EU/RoW|
|457x610mm||Existing||This used to be the equivalent of 18x24inch in the EU, but this will be discontinued in September. Limited stock exists in the EU for this.|
|500x700mm / 20x28inch||Existing||In stock in the EU & US/CA. 20x28inch is new and you can start selling them now in US/CA!|
|24x32inch||New||Stock expected 16-Sept in the US. This size will be supported only in US/CA.|
|600x900mm / 24x36inch||Existing||In stock in the US. 600x900mm is new and stock expected 05-Oct in EU/RoW|
|610x914||Existing||This used to be the equivalent of 24x36inch in the EU, but this will be discontinued starting September. Limited stock exists in the EU for this.|
|700x1000mm / 28x40inch||Existing||In stock in the EU. Stock expected 16-Sept in US/CA|
What happens from now until the first week of October
We need your support during this transition period. Due to high demand, we are selling through our existing stock of frames faster than expected. Some of our frame formats are expected to go out of stock from now until the new stock/portfolio of frames arrive in stock.
What you need to do until then
Prepare for updates from us where we inform you that specific frame sizes are out of stock, starting next week. You can either accept longer delivery times or choose to stop selling frame sizes that are out of stock.
What is going out of stock