Go to Dashboard

How can we help?

Popular articles Welcome to Gelato! Getting Started Guide (Manual Orders) Getting Started Guide (Shopify integration) What hangers are a good fit for my poster size? How can I order a framed poster? What print products do you offer? Where can I find product dimensions? How can I check your product price? How does the sign-up promotion work? Why do I get charged VAT on some orders and not others? Can I claim back the VAT of my order? Where do you print locally? How quickly do you deliver? How do I estimate the price for shipping? Where can I find the flat rates for shipping? How do I see where a specific product is being printed? I receive an error message when I try to place an order. What should I do? Email Notification from Gelato: Order [123] is on hold - Action required How do I contact Gelato? Do you offer 24/7 customer support? Getting Started with Gelato Customer Service What is you return policy and quality guarantee? How do I report a problem with my order? How do I place a manual order via the Gelato Dashboard? How do I check the order status in the Gelato Dashboard? How do I check estimated delivery date and tracking in the Gelato Dashboard?

3 ways to grow your e-commerce business

This guide is dedicated to those who have started but are looking for ways to grow their business.

There is no "silver bullet" or unique recipe for success in an e-commerce business but there are a number of best practices. We have worked with many successful customers. Here are three stories we hope will inspire and spark new ideas and perspectives: 

 

Table of contents

  1. Expand your product offering
  2. Expand your geographical reach
  3. Optimize your marketing strategy

 

1. Expand your product offering 

  • Is your product offering too narrow?
  • Are your products appealing to the segments you want to target?
  • Have you considered cross-selling and up-selling
  • Are there any other products that might be interesting to your target segments?

One of the key advantages of adding new products to your store is to appeal to a larger audience. Also, you might be able to target multiple segments with different products or up-/cross-sell to your existing customer base, and thus increasing your average order value (AOV).

Some examples of both strategies that we've seen work well are:

  • Offer frames to your posters
  • Offer the same design on multiple products with different price ranges, e.g. on a poster only (basic segment), on a canvas (premium segment), on an acrylic/metallic print (luxury segment) 

Gelato offers an extensive catalog of products printed locally on demand thanks to our network of print partners. Adding a new product to your store takes minutes and you can easily test the market response and adapt your offering, pricing and commercial strategy in seconds.

Useful resources

 

2. Expand your geographical reach

Another way to increase your market is to expand your geographical reach. This means selling in more countries, thus reaching a higher number of potential customers.

For many merchants, the fact that they are not local makes delivery expensive and time-consuming - if it arrives… 

Many times we've heard phrases like: "How do I adapt my supply chain to support global scale?" or "How do I deal with suppliers in a different time zone and who speak a different language?".

We take care of that for you. Over the course of more than 10 years, Gelato has built an extensive network of print and logistics partners that allows our customers to print locally in 30 countries and to deliver to 200+ countries and territories worldwide. 

For example, are you only selling locally in the United States and would like to expand globally? No problem! We support thousands of Sellers daily with just that :-) Your products arrive safely to 5 billion potential customers, and in most cases within 72 hours

Useful resources

 

3. Optimize your marketing strategy

According to Shopify, one of the key elements to make dropshipping a success is to focus on marketing and SEO, which becomes particularly important right after you launch your e-commerce business and can easily take most of your time and money.

There is no one-size-fits-all marketing strategy but based upon our experience working with e-commerce owners from all over the world, here are a few strategies that you can deploy:

 

Craft a genuine and personal story

Get clear about what you offer to your customers, why you do it better than anyone else, and how you will communicate this to potential customers.

 

Storytelling in social media

Identify which channels your target customers use, and share content that is valuable to your customers and that they find engaging. Place your products in a context that brings value by e.g. showcasing “five ways to decorate your home office” rather than simply promoting your products.

 

Advertising in social media

Sponsoring the content you craft in social media channels such as Facebook and Linkedin can be a cost-efficient way to expose your brand to a specific, segmented audience. Choose between anything from the industry your customers work in, their hobbies and interests or where they are located. Installing pixels can help you track and measure the effectiveness of your ads.

 

Content marketing

Google rewards quality content, so consider starting a blog or writing articles that can help bring traffic to your website. Depending on your business, what topics can you position yourself within? If you are e.g. selling framed cycling maps, what can you share about your passion for cycling trends, tips and training? Use relevant keywords and metadata to boost SEO.  

 

The power of newsletters

Existing customers are your most important audience. They already engage with your products and brand - your mission is to stay relevant and give them good reasons to buy more. However, the same rules apply here - show you value, don’t tell. Craft content that is relevant and that triggers your customers’ interest.

 

3_ways_to_grow_your_print_on_demand_online_business_copy.jpg

Was this article helpful?
1 out of 1 found this helpful