Posters are one of our most popular product categories. They are a great and flexible product that can be adapted to many different cases.
We currently offer posters in 30+ formats (both in inches and centimeters) and 4 paper types to allow you to pick and choose what you want to offer to your customers. You can find all the formats and product combinations we offer in our Product Catalogue.
There are currently 4 different paper options for our posters:
- Classic matte paper (or Uncoated 170gsm / 65lb cover)
- Premium matte paper (or Uncoated 200gsm / 80lb cover)
- Classic semi-glossy paper (or Coated silk 170gsm / 65lb cover)
- Premium semi-glossy paper (or Coated silk 200gsm / 80lb cover)
The only difference between "Classic" and "Premium" paper is the thickness while you can read more about the difference between matte and semi-glossy paper here.
Note: If you are unsure between gsm and lb equivalence, we've got you covered! Gelato will automatically convert the paper to gsm or lb depending on the destination country where your order is going to.
What paper to choose depends entirely on you and your designs. We always recommend placing some test orders to see how your designs look on different papers and to ensure you get the effect you want.
We currently offer posters in more than 30 different formats, both in inches - for the North American market - and in centimeters - for the rest of the World.
Note: As for the paper, you don't need to worry about which format you choose - Gelato will automatically convert between inches and centimeters depending on the destination country of your order.
If you are unsure which formats to choose, we recommend looking at formats that are mostly used in the wall-art space, in particular those formats that can potentially support a matching frame, e.g. 30x40 cm, 50x70 cm and 70x100 cm.
When it comes to posters, we use different packaging (either tube or flat) depending on the size of the poster as well as the country where the item is produced and shipped to. This is based on our experience shipping millions of orders worldwide and it is supported by our customer feedback which have helped us define the most efficient and damage-resistant ways to package our products to ensure compliance with local shipping requirements as well as the lowest damage rate.
Frames (and hangers)
Frames (and hangers) are a great addition to your posters, e.g. if you want to upsell the frame to increase your AOV (Average Order Value) or offer the option to your customers to choose posters with and without frames.
We currently offer frames (and hangers) for many of the poster formats we offer. You can find all the formats and combinations available in our Product Catalogue in different product categories:
- Frames only: If you are interested in the frame only
- Hangers only: If you are interested in the hangers only
- Framed posters: if you are interested in bundling a poster with a matching frame
We do offer frames in both wood (3 colours) and metal (4 colours) while hangers are only available in wood (3 colours).
Tip: You can read more about frames and hangers in our dedicated Help Center section.