Etsy requires that each shipping profile has a shipping origin. That shipping origin will be shown on your product listing page. As Gelato has a distributed network of fulfilment partners across the world the shipping origin will not be accurate, as an order to the US will be produced in the US and for an order to Sweden, we will produce it in Sweden.
We recommend that you set the shipping origin to the location of your own store, or pick one of the countries where Gelato produces in. E.g. If your business is located in the UK then set the shipping origin to the UK.