Can I add a new variation to an existing listing in Etsy?

Yes, you can add a new variation to an existing listing that is already published on your Etsy store. In order to do that:

1. Create the new product variation manually in Etsy - see the example below.

Open your listing in the Etsy Shop Manager and click on "Edit variations"

Create a new variation, e.g. "Frame" and click on "Add".

Create some options for the newly created variation, e.g. "No frame" and "Black frame".

A new variation will be created.

2. Connect the new variation to Gelato as shown here.