How do I use the product expansion feature?

Note: This function is exclusive to Gelato+ Gold subscribers.

Easily transfer your designs to new wall art products in seconds, to expand your store with new products! The one-click product expansion tool is unique to Gelato and available to Shopify users. Give your customers a wider selection to choose from by adding more products and making your store the one-stop-shop for any wall art product. Offering premium alternatives such as acrylic prints or canvases can help increase your customers’ cart value and drive revenues. 

How it works

1. Select a product in your Shopify store in the Gelato dashboard. If your product currently has sizes that support this function, the button 'Expand categories' will be available. Next, choose which product categories you want to expand into. Then you will see your design on a mockup for each product category so it is easy to get a view of the end result.
2. Select how the new variants will be added to your product. You can add them to a new dimension (which is great if you today for example only have a poster product with a size dimension), or you can add the variants to an existing dimension (this option is well-suited if you already have a dimension for product categories where the user can select between for example a poster, canvas or frame/no frame).
3. Now you can choose to add mockups to your new variants and select which scene to use for each new product type.
4. Set the profit margin you want for all new variants. If you for example set a 50% profit margin, then we will set your retail price so that you will make a 50% profit (retail price minus the cost to Gelato). You can always change your retail prices later if you need to make any adjustments.

Make sure that you review the changes and selections for your product, and then simply press publish. Once the process is complete, your product is updated with the new product categories and can be seen on your Shopify product page. 

Note: The expanded products involving posters will use classic matte paper

Sizes supported in product expansion

You can use the product expansion feature on wall art products in the following sizes:

Paper type Limitations

Currently, adding new poster variants with this function, it is only possible to add posters with Classic Matte Paper.