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How can I change my retail price in Wix?

If you would like to change your retail price, it can be set up on Wix.

To increase or decrease a variant price:

  1. Go to the Products tab in your site's dashboard.
  2. Select a product with product options.
  3. Make sure the Manage pricing and inventory for variants toggle is enabled. 


  1. If you previously saved variant inventory options, click Edit.


  1. Select an option:
    • Increase the base price: Under Charge, enter the price increase (e.g. enter 10 to raise the price by $10).
    • Decrease the base price: Under Charge, enter the price reduction (e.g. enter -10 to lower the price by $10).
  2. Click Apply.

Remember to save the changes!

The related article on Wix support page can be found here.


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