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Popular articles Welcome To Gelato! Getting Started with Manual Orders Getting Started with Shopify Getting Started with Etsy Getting Started with WooCommerce Getting Started with Wix Getting Started with Squarespace Getting Started with BigCommerce Why do Packaging Insert and Branded Label matter? Don’t they just increase costs? Are Packaging Insert and Branded Label available with all subscription plans? Are Packaging Insert and Branded Label available for all products and regions? Can I select to deliver Packaging Insert and Branded Label only to a specific country? Can I activate a Packaging Insert and/or Branded Label at a product type level (e.g. Poster) or at a variant level (e.g. Museum-Quality Matte Paper Poster)? How can I check your product price? What is the design editor? What are the design requirements for PDF uploads? How can I save my design in Gelato? How does the integration with Getty work? How does the integration with Shutterstock work? What print products do you offer? What's the difference between Ready-to-Hang Framed Posters and Framed Posters? Frames & Hangers - Stock Status Why do I get charged VAT/tax on some orders and not others? How do I add Gelato products to my Shopify store? How do I move my existing Shopify products to Gelato? How can I import orders from Shopify? How can I order customized designs through Shopify? Can I add a new variant to an existing product in Shopify? How can I delete a product or variant from my Shopify store? How do I set up shipping in Shopify? Why aren't my customers charged an extra shipping fee for additional items (Shopify)? How do I automatically apply Gelato live shipping prices to my Shopify store? How can I disable the vendor name under the product title in Shopify? How do I add Gelato products to my Etsy store? How do I move my existing Etsy listings to Gelato? How can I order customized designs through Etsy? How can I delete a product or variant from my Etsy store? How do I set up shipping for Etsy fulfilment? What should I set the shipping origin to in the shipping profiles for Etsy? Do I have to list Gelato as a production partner on Etsy? How Can I Import Orders From WooCommerce? How do I add Gelato products to my WooCommerce store? How do I move my existing WooCommerce products to Gelato? How can I order customized designs through WooCommerce? Can I add a new variation to an existing product in WooCommerce? How can I delete Gelato products from my Woocommerce store? How do I set up shipping for WooCommerce? How do I automatically apply Gelato live shipping prices to my WooCommerce store? How Can I Import Orders From Wix? How Can I Import Orders From Squarespace? How Can I Import Orders From BigCommerce? Where do you print locally? How quickly do you deliver? How do I estimate the price for shipping? Where can I find the flat rates for shipping? How do I see where a specific product is being printed? I receive an error message when I try to place an order. What should I do? How do I place a manual order via the Gelato Dashboard? How do I check the order status in the Gelato Dashboard? How do I check estimated delivery date and tracking in the Gelato Dashboard? What is the manual order approval workflow? What is our default order approval workflow? Email Notification from Gelato: Order [123] is on hold - Action required How do I contact Gelato? Do you offer 24/7 customer support? What is your return policy and quality guarantee? How do I report a problem with my order? What is Gelato+? Gelato+ Subscription FAQs

Why do Packaging Insert and Branded Label matter? Don’t they just increase costs?

Important: Please note that this feature is now only available for selected customers in a beta version.  If you are interested in Packaging Inserts and Branded Labels please complete the following survey. We will send you an email once this Packaging Inserts and Branded Labels option is available in your dashboard.

Customer retention is more important than acquisition:

  • The probability of selling to an existing customer is 60–70%, while the probability of selling to a new prospect is only 5% to 20%
  • It costs up to 7x more to acquire a new customer than to retain an existing customer
  • Loyal customers spend 67% more than new customers
  • A 5% increase in customer retention could increase profits up to 95%


First impressions count:

  • Your product’s packaging is as important as the product itself, it is meant to communicate a purpose: what your brand stands for and what it means for your customer 
  • Improve customer experience (e.g. a pleasant unboxing experience). It only takes about 7 seconds to form the first impression of a brand
  • A Packaging Insert is 3–4 times more likely to be read by customers than an email newsletter


Low cost and highly targeted:

  • You know what the customer has bought and when they bought it. This extra context makes it the perfect time to suggest other products which they will be more likely to purchase
  • A Packaging Insert has a 100% visibility rate because the customer is guaranteed to open their package

 

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