How can I change the name of an already connected Etsy store?

To change your shop name:

1. On Etsy.com, click Shop Manager.
2. Click Settings.
3. Click Info & Appearance.
4. Click Change next to Shop name.
5. Enter your new shop name.
6. Click Save.

Shop names can be up to 20 characters long, and they can't have spaces or punctuation. You may want to capitalize letters in your shop name to distinguish separate words.

The name you choose becomes part of your shop URL: https://www.etsy.com/shop/shopname and shopname.etsy.com

There is no need to update the shop name and shop URL in Gelato as changing the shop name on Etsy will not affect the connection.